Cristiane Freire

Cristiane Freire founded The One Beauty in 2021 after a bold pivot that surprised everyone who knew her — including herself. For two decades she worked as CFO of a multi-location restaurant group, building departments from scratch and managing operations across the board. She was good at it. But beauty was always the pull.

Born in Brazil, Cristiane grew up watching her family treat grooming as a ritual, not a chore. When she finally made the move to open a salon in Beverly Hills, she brought that ethos with her: a salon that feels unhurried, personal, and quietly luxurious. The One is what she always wanted to walk into.

Today she oversees every detail of the salon experience — from how guests are welcomed to which products line the shelves. Her background in operations means nothing is left to chance.